Idea

Samsung wanted to introduce The Galaxy Note 4 to polish mobile market. The larger screen size and iconic S Pen technology launched a new standard in smartphone culture. The 5.7" QHD Super AMOLED display has an incredible range of precise colours and high contrast, and the S Pen offers an improved digital handwriting experience.

Key visuals

We introduced different brand ambassadors to reach wide and diversed target group: the CEO of big company, the creators of a fashion start up project, the polish famous illustrator and university students. 

Art Direction: Ewa Rejszel   /   Copy: Antoni Korzeniowski   /   Illustrations: Ewelina Dymek   /   Photo: Magda Wunsche

Video tutorials

To educate the consumers our ambassadors created special tutorials about their favourite functions and applications.

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Outdoor and press

Standard outdoor was expanded to non standard forms. Press appeared in an „interactive“ formats - we used  premium transparent paper as a first brand in Poland.

Showcase

The campaign was a huge success and Leo Burnett was apreciated with Silver Effie Award.