Samsung wanted to introduce The Galaxy Note 4 to polish mobile market. The larger screen size and iconic S Pen technology launched a new standard in smartphone culture. The 5.7" QHD Super AMOLED display has an incredible range of precise colours and high contrast, and the S Pen offers an improved digital handwriting experience.
We introduced different brand ambassadors to reach wide and diversed target group: the CEO of big company, the creators of a fashion start up project, the polish famous illustrator and university students.
Art Direction: Ewa Rejszel / Copy: Antoni Korzeniowski / Illustrations: Ewelina Dymek / Photo: Magda Wunsche
To educate the consumers our ambassadors created special tutorials about their favourite functions and applications.
Outdoor and press
Standard outdoor was expanded to non standard forms. Press appeared in an „interactive“ formats - we used premium transparent paper as a first brand in Poland.
The campaign was a huge success and Leo Burnett was apreciated with Silver Effie Award.